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Handmade With Love In California

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About us

Welcome to Minimalist Avenue, where timeless elegance meets personal meaning and everyday luxury becomes beautifully accessible. We specialize in personalized jewelry that tells your story, with pieces crafted with intention and designed to be worn close to the heart.

Meet our team

We're a small, dedicated team that pours heart, skill, and creativity into everything we make. We work hard every day to create meaningful pieces that connect people, celebrate personal stories, and make someone’s day a little brighter. It’s more than just jewelry—it’s our way of helping you hold on to what matters most.

Marketing Manager

Fun Fact:
I have two cats

Favorite Product:
Pet Portrait Necklace

production team

Fun Fact:
Beach lover at heart

Favorite Product:
Shell Charm

photographer

Fun Fact:
I directed my own movie before

Favorite Product:
Stackable Simple Ring

production team

Fun Fact:
I’ll never say no to dessert

Favorite Product:
Charm Bracelet

SOCIAL MEDIA Manager

Fun Fact:
I collect caps and plushies

Favorite Product:
Carabiner Charm Necklace

content creator

Fun Fact:
I sing more than talk

Favorite Product:
Zodiac Medallion

content creator

Fun Fact:
I’m a closeted shopaholic

Favorite Product:
Initial Birthstone Coin Necklace

Production team

Fun Fact:
I have a playlist for every mood

Favorite Product:
Airplane Charm